Producer | Director | Film Fixer | Drone Operator
2020 Caribbean Advertising Federation l ADDY Awards and American Advertising Federation wins!
3 Gold, one "Best Of Show for Film, Video and Sound" and another BIG one - a silver at District level in Florida, competing with major international brands such as Disney and Google.
Working with Grey Group Canada for the Sagicor General Insurance 2019 campaign was an amazing experience and I thank them all for the incredible challenge and opportunity.
As the local executive producer on the campaign for these three TV commercials, I’m so very proud of this achievement - definitely a nice feather in my cap.
Career wise, this has been a really interesting year for me so far. I've had the privilege to work with some amazing people on local, regional and international productions, and look forward to continuing to learn and grow with these exceptionally talented and driven creatives.
2016 – Crucial wins one Gold and One Silver Addy Award for the "Sagicor 175" campaign.
2015 – Crucial produces 3 Addy winners this year!
Silver ADDYfor a 4 spot TV campaign for The Pine Hill Dairy “Milk”
Silver ADDY for our local Timberland Jingle
Silver ADDY for Special Event Campaign for McDonalds “Kazoo” - (Yes we made a jingle with Kazoos!)
May 2014
Crucial Productions Inc. debuts state-of-the-art video and live television production facility. Crucial’s mandate for this new facility is to launch a massive push toward television content creation for the regional and international television network market.
Featuring:
1,500 Square foot green screen stage
Custom built, floating lighting grid
Live video switching with multiple video source integration
Custom coded and designed, fully integrated, live graphics playback system
Built from scratch to spec by our highly skilled team of engineers, technicians and videographers
2013
Silver ADDY for “Elements Of Advertising” - in Orlando
Silver ADDY for the rebranding jingle for “Life 97.5” Gospel radio station
2012
Silver ADDY for a TV campaign conceived and produced for the LIME CARIFTA Games
2011
Gold ADDY for McDonalds
Three Silver ADDY Awards: MLB Creative TV Campaign for Islandcom, a telecommunications company in Turks & Caicos
2010
Multiple ADDY Awards for the Wibisco Tea Time TV & Radio Campaign
Two Gold ADDYs for Local TV
Gold ADDY – Special Effects, Video or Film
Silver ADDY – Tea Time Jingle (aired with TV animation and on radio)
2009
Best of Radio - McDonalds
Gold ADDY for :30 Radio Spot
Silver ADDY for Sound Design
2008
Gold ADDY for McDonald’s USVI
Judge’s Choice Award for McDonald’s USVI
Best in Show Award for McDonald’s USVI (rarely won by a radio spot)
The same spot went on to win Gold in the regional ADDYs and Silver in the regional ADDYs for all of the southern United States and Caribbean
Two Silver ADDY Awards for Virgin Atlantic Airways
““Phil Archer and his team pulled out all the stops for Faster, and created a platform for one of our most successful and enjoyable filming experiences. In addition to this, Phil himself became an essential part of the wider Faster family; not only expertly managing his team and local services, but also becoming a key advisor to the UK team, offering sound cultural advice that would prove vital in ensuring the successful running of the shoot.””